What if your business treated customers the way your bank does?  



Stone

Canpaing for Stone at StoneLab

Role:
Creative Director, Copywriter
Imagine waiting ages for a simple service, getting ensnared in endless bureaucracy, or lost in a sea of generic, faceless replies. Feels familiar, like the traditional bank experience, doesn't it? 
Now, flip the script and imagine your business doing that to its customers. Quite absurd.  

Stone isn’t just another financial entity; we pride ourselves on our comprehensive services and a customer support experience that's there for you in a mere 5 seconds. Its less bank, and more business.





On social media, the campaign came alive with the right to reply from the most wronged character in Brazilian internet history: our beloved Judite.

Stone's unique edge? We answer any customer from anywhere in Brazil in just 5 seconds, 24/7. This level of dedication isn't seen anywhere in the world. Recognizing this as our "superpower", we made it a spotlight in our social media content.









StoneLab:
Creative director: Arthur Lobão, Lucas Canto.
Art directors: Alexandre Rizzuti, Marcelo Rodrigues, Maiara Frias.
Copywriter: Arthur Lobão, Léo Rachid.
Motion: Bruno Faiotto, Vini Amorim.

Film director: Quico Meirelles and O2



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