An exhibition to say goodbye to revolving doors
The path is clear
PR Stunt for Nubank at Nubank Creative LabRole:
Lead Copywriter
Cultural background:
Every single bank branch in Brazil has a revolving door with a metal detector - the most significant pain and humiliation of Brazilian customers.
The idea:
With Nubank's debit card, nobody has to have a current account in a traditional bank and pay absurd fees anymore. That's why we put the past where it belongs. We put on an exhibition at the Pinacoteca museum with the infamous big banks’ doors.
Every single bank branch in Brazil has a revolving door with a metal detector - the most significant pain and humiliation of Brazilian customers.
The idea:
With Nubank's debit card, nobody has to have a current account in a traditional bank and pay absurd fees anymore. That's why we put the past where it belongs. We put on an exhibition at the Pinacoteca museum with the infamous big banks’ doors.
Nubank CreativeLab:
Art director: Duda Di Pietro, Ariane Morganti
Copywriter: Arthur Lobão
Creative directors: Duda Di Pietro
Brand Strategist: Bruno Chenque
Brand managers: Mariana Netto
Head of social media: Carolina Yumi
PR Manager: Fernanda Lopes
Founders and CEO: Cristina Junqueira, David Velez
Art director: Duda Di Pietro, Ariane Morganti
Copywriter: Arthur Lobão
Creative directors: Duda Di Pietro
Brand Strategist: Bruno Chenque
Brand managers: Mariana Netto
Head of social media: Carolina Yumi
PR Manager: Fernanda Lopes
Founders and CEO: Cristina Junqueira, David Velez