Breaking the internet with the truth
#AsteriscoNão
PR Stunt for Nubank at Nubank CreativeLabRole:
Lead Copywriter
Traditional banks are big fans of sneaking lies into their fine print, hiding them away with asterisks. That's why, on April Fool's Day, we decided to start a movement for the truth.
In order to catch the attention of the big banks, we took their ads and gave them a makeover. We tweaked their well-known taglines and extended an invitation to other brands, urging them to join us in saying #NoMoreAsterisks.
In the end, we had over 200 brands on board, all committed to eliminating asterisks from their communication.
In order to catch the attention of the big banks, we took their ads and gave them a makeover. We tweaked their well-known taglines and extended an invitation to other brands, urging them to join us in saying #NoMoreAsterisks.
In the end, we had over 200 brands on board, all committed to eliminating asterisks from their communication.
Nubank CreativeLab:
Lawyers (It was not easy to piss off the big banks again and again):
Marcos Jarne, Mariana Caparelli
Art director: Andre Serante
Copywriter: Arthur Lobão, Pedro Chammé
Creative director: Duda Di Pietro
Brand Strategist: Bruno Chenque
Brand manager: Ana Beatriz, Mariana Netto
Head of social media: Carolina Yumi
Social media: Estevão Reis, Flávia Tozzi
PR Manager: Fernanda Lopes
Lawyers (It was not easy to piss off the big banks again and again):
Marcos Jarne, Mariana Caparelli
Art director: Andre Serante
Copywriter: Arthur Lobão, Pedro Chammé
Creative director: Duda Di Pietro
Brand Strategist: Bruno Chenque
Brand manager: Ana Beatriz, Mariana Netto
Head of social media: Carolina Yumi
Social media: Estevão Reis, Flávia Tozzi
PR Manager: Fernanda Lopes