Hi there. Arthur Lobão here. 🖖
I’m a hands-on Creative Director with more than a decade of experience in copywriting and art direction.
I’m also a coding enthusiast, a former economist, and a former entrepreneur. Yup, a confusion.
Let me explain:
I started at agencies like Crispin Porter + Bogusky, FLAGCX (SOKO and CUBO), and Galeria, creating campaigns for brands like Uber, Diageo, Spotify, and Google.
At Galeria I was part of the agency’s first-ever Cannes Lion with Itaú.
However, the real adventure began when I moved beyond advertising
to lead creative teams inside tech companies.
I helped shape Nubank, NotCo, and Stone, building their creative hubs from scratch and scaling their brands across 12 countries. During this time I experienced hypergrowth firsthand, watching startups go from zero to multiple unicorns.
In 2024, I founded EST.31©, a global creative studio built to partner exclusively with startups.
At EST.31 I created more than campaigns. I developed a proprietary methodology and unique equity-based business model, breaking away from the outdated agency-client relationship.
Aaaand it worked.
Over two years we worked with more than ten startups worldwide, raised over $2M in equity from clients, and were named “Studio Revelation of the Year” at the 2025 LAD Design Awards.
After two years, part of EST.31© was acquired.
Today, I’m a Global Creative Director at 404 Innovation Studio (part of Galeria Holding),
where I lead creative for Natura worldwide.
Brands I’ve worked with
Spotify, Google, YouTube, Uber, Netflix, Amazon Prime, Nubank, Itaú, Stone, Warren, Hotmart, Teachable,
NotCo, Fazenda Futuro, Daki, Alice, Betterfly, Johnnie Walker, Stella Artois, Tanqueray, and Cîroc.
Experience
404 Innovation Studio, Global Creative Director.
EST.31©, Globally - Founder (Acquired)
FLAGCX - CUBO, New York.
Galeria Agency, São Paulo.
FLAGCX - SOKO, LatAm.
Stone, São Paulo.
Nubank, LatAm.
NotCo, New York and LatAm.
Nubank, São Paulo.
Crispin Porter + Bogusky, São Paulo.
Local agencies, Belo Horizonte.
Shiny things
Cannes Lions - Entertainment for Sports - Bronze
Cannes Lions - PR - Shortlist
El Ojo - Digital & Social - Gold
El Ojo - PR - 2x Silver
El Ojo - Audiovisual Production - Merit
Berlin Commercial - Craft, Direction - Gold
Berlin Commercial - Production Design - Gold
Ciclope Latino - Best Production Design - Shortlist
Ciclope Latino - Best Direction - Shortlist
Brazil Design Award - Bronze
Brazil’s Creative Club Yearbook - In book
Cannes ACT Responsible Exhibition
Let's talk
My LinkedIn profile︎︎︎
lobao@est31.co
Let's get social
An Instagram profile without selfies︎︎︎
Playlists that I made on Spotify︎︎︎
I’m a hands-on Creative Director with more than a decade of experience in copywriting and art direction.
I’m also a coding enthusiast, a former economist, and a former entrepreneur. Yup, a confusion.
Let me explain:
I started at agencies like Crispin Porter + Bogusky, FLAGCX (SOKO and CUBO), and Galeria, creating campaigns for brands like Uber, Diageo, Spotify, and Google.
At Galeria I was part of the agency’s first-ever Cannes Lion with Itaú.
However, the real adventure began when I moved beyond advertising
to lead creative teams inside tech companies.
I helped shape Nubank, NotCo, and Stone, building their creative hubs from scratch and scaling their brands across 12 countries. During this time I experienced hypergrowth firsthand, watching startups go from zero to multiple unicorns.
In 2024, I founded EST.31©, a global creative studio built to partner exclusively with startups.
At EST.31 I created more than campaigns. I developed a proprietary methodology and unique equity-based business model, breaking away from the outdated agency-client relationship.
Aaaand it worked.
Over two years we worked with more than ten startups worldwide, raised over $2M in equity from clients, and were named “Studio Revelation of the Year” at the 2025 LAD Design Awards.
After two years, part of EST.31© was acquired.
Today, I’m a Global Creative Director at 404 Innovation Studio (part of Galeria Holding),
where I lead creative for Natura worldwide.
Brands I’ve worked with
Spotify, Google, YouTube, Uber, Netflix, Amazon Prime, Nubank, Itaú, Stone, Warren, Hotmart, Teachable,
NotCo, Fazenda Futuro, Daki, Alice, Betterfly, Johnnie Walker, Stella Artois, Tanqueray, and Cîroc.
Experience
404 Innovation Studio, Global Creative Director.
EST.31©, Globally - Founder (Acquired)
FLAGCX - CUBO, New York.
Galeria Agency, São Paulo.
FLAGCX - SOKO, LatAm.
Stone, São Paulo.
Nubank, LatAm.
NotCo, New York and LatAm.
Nubank, São Paulo.
Crispin Porter + Bogusky, São Paulo.
Local agencies, Belo Horizonte.
Shiny things
Cannes Lions - Entertainment for Sports - Bronze
Cannes Lions - PR - Shortlist
El Ojo - Digital & Social - Gold
El Ojo - PR - 2x Silver
El Ojo - Audiovisual Production - Merit
Berlin Commercial - Craft, Direction - Gold
Berlin Commercial - Production Design - Gold
Ciclope Latino - Best Production Design - Shortlist
Ciclope Latino - Best Direction - Shortlist
Brazil Design Award - Bronze
Brazil’s Creative Club Yearbook - In book
Cannes ACT Responsible Exhibition
Let's talk
My LinkedIn profile︎︎︎
lobao@est31.co
Let's get social
An Instagram profile without selfies︎︎︎
Playlists that I made on Spotify︎︎︎