Hi, there.
Arthur Lobão here. 🖖
I'm a hands-on Creative Director with over a decade of experience in copywriting and art direction. I'm also a coding enthusiast and a former economist.
Throughout my career, I've had the opportunity to work as a creative at forward-thinking ad agencies like FLAGCX (SOKO and CUBO), Crispin Porter + Bogusky and Galeria.
However, the real adventure started when I began leading creative teams outside the conventional advertising world.
This unique journey has allowed me to play a key role in shaping some of the most disruptive brands and tech companies such as Nubank, NotCo and Stone from the ground up in Latin America, establishing their creative hubs and expanding their reach across 12 countries worldwide.
Currently, I am the Founder & Creative Director of EST.31©.
A global creative studio built to help startups and early-stage companies (from pre-seed to IPO) craft culture-savvy brands, scroll-stopping content, and earned-media stunts.
From our proprietary methodology to our business model,
everything we do at EST.31© is designed to break away from the outdated ‘agency-client relationship’.
Our equity-based approach sets us apart:
as the first studio of its kind in LatAm, we don’t have clients, we have partners. This approach allows us to truly collaborate with startups like Nubank, Hotmart, Justos, Warren, and Alice.
Brands I’ve worked with
Spotify, Google, YouTube, UBER, Netflix, Amazon Prime, Nubank, Itaú, Santander, Stone, NotCo, Fazenda Futuro, Mahta, Johnnie Walker, Stella Artois, Tanqueray, Cîroc, Justos, Betterfly, Daki, Trella, Alice.
Experience
EST.31© - Globally (Founder)
FLAGCX - CUBO, New York.
Galeria Agency, São Paulo.
FLAGCX - SOKO, LatAm.
Stone, São Paulo.
Nubank, Mexico City.
NotCo, New York.
Nubank, São Paulo.
Crispin Porter + Bogusky, São Paulo.
Local agencies, Belo Horizonte.
Shiny things
Cannes Lions - Entertainment for Sports - Bronze
Cannes Lions - PR - Shortlist
El Ojo - Digital & Social - Gold
El Ojo - PR - 2x Silver
El Ojo - Audiovisual Production - Merit
Berlin Commercial - Craft, Direction - Gold
Berlin Commercial - Production Design - Gold
Ciclope Latino - Best Production Design - Shortlist
Ciclope Latino - Best Direction - Shortlist
Brazil Design Award - Bronze
Brazil’s Creative Club Yearbook - In book
Cannes ACT Responsible Exhibition
Let's talk
My LinkedIn profile︎︎︎
lobao@est31.co
Let's get social
An Instagram profile without selfies︎︎︎
Playlists that I made on Spotify︎︎︎
Arthur Lobão here. 🖖
I'm a hands-on Creative Director with over a decade of experience in copywriting and art direction. I'm also a coding enthusiast and a former economist.
Throughout my career, I've had the opportunity to work as a creative at forward-thinking ad agencies like FLAGCX (SOKO and CUBO), Crispin Porter + Bogusky and Galeria.
However, the real adventure started when I began leading creative teams outside the conventional advertising world.
This unique journey has allowed me to play a key role in shaping some of the most disruptive brands and tech companies such as Nubank, NotCo and Stone from the ground up in Latin America, establishing their creative hubs and expanding their reach across 12 countries worldwide.
Currently, I am the Founder & Creative Director of EST.31©.
A global creative studio built to help startups and early-stage companies (from pre-seed to IPO) craft culture-savvy brands, scroll-stopping content, and earned-media stunts.
From our proprietary methodology to our business model,
everything we do at EST.31© is designed to break away from the outdated ‘agency-client relationship’.
Our equity-based approach sets us apart:
as the first studio of its kind in LatAm, we don’t have clients, we have partners. This approach allows us to truly collaborate with startups like Nubank, Hotmart, Justos, Warren, and Alice.
Brands I’ve worked with
Spotify, Google, YouTube, UBER, Netflix, Amazon Prime, Nubank, Itaú, Santander, Stone, NotCo, Fazenda Futuro, Mahta, Johnnie Walker, Stella Artois, Tanqueray, Cîroc, Justos, Betterfly, Daki, Trella, Alice.
Experience
EST.31© - Globally (Founder)
FLAGCX - CUBO, New York.
Galeria Agency, São Paulo.
FLAGCX - SOKO, LatAm.
Stone, São Paulo.
Nubank, Mexico City.
NotCo, New York.
Nubank, São Paulo.
Crispin Porter + Bogusky, São Paulo.
Local agencies, Belo Horizonte.
Shiny things
Cannes Lions - Entertainment for Sports - Bronze
Cannes Lions - PR - Shortlist
El Ojo - Digital & Social - Gold
El Ojo - PR - 2x Silver
El Ojo - Audiovisual Production - Merit
Berlin Commercial - Craft, Direction - Gold
Berlin Commercial - Production Design - Gold
Ciclope Latino - Best Production Design - Shortlist
Ciclope Latino - Best Direction - Shortlist
Brazil Design Award - Bronze
Brazil’s Creative Club Yearbook - In book
Cannes ACT Responsible Exhibition
Let's talk
My LinkedIn profile︎︎︎
lobao@est31.co
Let's get social
An Instagram profile without selfies︎︎︎
Playlists that I made on Spotify︎︎︎