The more people watch this campaign, the more it changes
Reinvent what's possible
Campaign for Nubank at Nubank CreativeLabRole:
Lead Copywriter
Nubank, the largest digital bank in the world, has been doing the impossible to free people from traditional banks. And the more people get rid of the red tape from banks, the more people see that it is possible.
That's why, with the concept "Reinvent what's possible", we created a TV spot where the more people watch it, the more the story changes.
That's why, with the concept "Reinvent what's possible", we created a TV spot where the more people watch it, the more the story changes.
+ 5M views
Some scenes changed and some characters have gained sight.+ 10M views
70% of the scenes changed and many characters have gained sight.
Recognitions:
Berlin Commercial - Craft, Direction - Gold
Berlin Commercial - Production Design - Gold
El Ojo - Audiovisual Production - Merit
Ciclope Latino - Best Production Design - Shortlist
Ciclope Latino - Best Direction - Shortlist
Berlin Commercial - Craft, Direction - Gold
Berlin Commercial - Production Design - Gold
El Ojo - Audiovisual Production - Merit
Ciclope Latino - Best Production Design - Shortlist
Ciclope Latino - Best Direction - Shortlist
"A Dystopian, Orwellian World for Nubank"︎︎︎ "Nubank launches its first global campaign"︎︎︎
Nubank CreativeLab:Art directors: André Serante, Cacá Barabás
Copywriter: Arthur Lobão
Creative directors: Duda Di Pietro, Luiz Paccillo, Mihail Aleksandrov
Brand Strategist: Denis Paulo
Brand managers: Ana BeatrizStrategy Director: Bruno Chenque
Producer: Carla Morales, Naná Bittencourt
Photos: Arthur Lobão
Film director: Rodrigo Saavedra and LANDIA
Copywriter: Arthur Lobão
Creative directors: Duda Di Pietro, Luiz Paccillo, Mihail Aleksandrov
Brand Strategist: Denis Paulo
Brand managers: Ana BeatrizStrategy Director: Bruno Chenque
Producer: Carla Morales, Naná Bittencourt
Photos: Arthur Lobão
Film director: Rodrigo Saavedra and LANDIA