We gave a Brazilian cultural icon and a bank a full makeover

Always on the move

Reposition campaign for Itaú Personnalité at Galeria

Role:
Creative Director, Copywriter

To connect with the new generation, Itaú Personnalité, the largest high-end bank in Latin America, asked us for a complete brand makeover.

So, we introduced a fresh platform for the brand:
a visual rebrand, a new tagline and brand POV, a 360 campaign, and a new face that reflects the passions of this new generation: the new Brazilian, Lewis Hamilton.

More than just a launch, our repositioning campaign became a cultural milestone in Brazil. And it all begins with a nod to a Brazilian icon.

After going viral, we continued breaking ground with
the launch of the new brand concept and positioning:

Galeria Agency:
CCO: Rafael Urenha.
ECD: Phil Daijó, Rafael Caldeira.
CD: Arthur Lobão.
Creative team: Mario Cintra, Rodrigo Bonfim, João Batista,
Thiago Botini, Huanayra Alexandre and Tiago Zanatta.

Film director: Alex Gabassi and O2.

We gave a Brazilian cultural icon and a bank a full makeover

Always on the move

After going viral, we continued breaking ground with
the launch of the new brand concept and positioning:

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We gave a Brazilian cultural icon and a bank a full makeover

Always on the move

After going viral, we continued breaking ground with the launch of the new brand concept and positioning:

← PREV

HOME

NEXT →

After going viral, we continued breaking ground with
the launch of the new brand concept and positioning: