We registered a real new law in Chile for an optimistic world
The NotMurphy's Law
Campaign for NotCo at NotAgencyRole:
Creative Director, Copywriter
Anyone who buys NotCo's plant-based ice cream does it because they believe in a better future and planet. They are optimistic by nature.
And that's why, to launch NotIceCream's new flavors and a new biodegradable packaging, We created and registered a real law for a more optimistic world.
We found a person called Murphy in a small town in Chile, and with him as our symbol, we rewrote the famous Murphy's Law, creating: The NotMurphy's Law.
We registered NotMurphy’s Law in a real registry office in Chile,
writing it with just one session: Anything that can go right will go right.
And that's why, to launch NotIceCream's new flavors and a new biodegradable packaging, We created and registered a real law for a more optimistic world.
We found a person called Murphy in a small town in Chile, and with him as our symbol, we rewrote the famous Murphy's Law, creating: The NotMurphy's Law.
We registered NotMurphy’s Law in a real registry office in Chile,
writing it with just one session: Anything that can go right will go right.
NotAgency:
Art director: Thiago Ehlke, Trinidad Franco
Copywriter: Arthur Lobão, Erick Mendonça
Creative directors: Arthur Lobão
CMO: Flavia Buchmann
Brand Strategist: Mona Román
Brand manager: Nicolás Mpodozis
Film director: Santi Dulce and PRIMO Content
Lawyers: Felsberg
Art director: Thiago Ehlke, Trinidad Franco
Copywriter: Arthur Lobão, Erick Mendonça
Creative directors: Arthur Lobão
CMO: Flavia Buchmann
Brand Strategist: Mona Román
Brand manager: Nicolás Mpodozis
Film director: Santi Dulce and PRIMO Content
Lawyers: Felsberg