A tribute to Brazil's 40-year-banned women's soccer teams
More than a Cup
2023 World Cup Campaign for Itaú at GaleriaRole:
Creative Director
The Brazilian women's national soccer team took the field thanks to countless women who turned their dreams into reality, overcoming a 40-year ban (by law) on women's soccer in Brazil.
For the 2023 Women's World Cup, we channeled Itaú's support, the official sponsor of all Brazilian national football teams, to remind everyone that our national team plays not just for itself today, but for the teams of the past and future.
For us, it's #MoreThanACup.
The visuals in this video were created using artificial intelligence, drawing from historical data and players' testimonies.
For the 2023 Women's World Cup, we channeled Itaú's support, the official sponsor of all Brazilian national football teams, to remind everyone that our national team plays not just for itself today, but for the teams of the past and future.
For us, it's #MoreThanACup.
The visuals in this video were created using artificial intelligence, drawing from historical data and players' testimonies.
Galeria Agency:
CCO: Rafael Urenha
ECD: Rafael Caldeira and Phil Daijó
CDs: Arthur Lobão, Bruno Zampoli, Caio Milanesi and Cris Albano
Heads of Design: Renan Monjon and Saulo Monjon
Creative team: Huanayra Alexandre, Júlia Pimentel, Tawane Silva,
Guter Sá, João Batista and Mario Cintra.
Strategy: Carol Mello e Marcela Leal
Content: Fernando Sahb, Juliana Romano, Natalia Lessa,
Thiago Almeida, João Capusso and Gabriella Unger
Production: Ducha Lopes, Fabio Truci, Michelle Teixeira,
Natalia Menken, Ana Ananias and Renata Silva
A.I production: The Acid Times and Huanayra Alexandre
CCO: Rafael Urenha
ECD: Rafael Caldeira and Phil Daijó
CDs: Arthur Lobão, Bruno Zampoli, Caio Milanesi and Cris Albano
Heads of Design: Renan Monjon and Saulo Monjon
Creative team: Huanayra Alexandre, Júlia Pimentel, Tawane Silva,
Guter Sá, João Batista and Mario Cintra.
Strategy: Carol Mello e Marcela Leal
Content: Fernando Sahb, Juliana Romano, Natalia Lessa,
Thiago Almeida, João Capusso and Gabriella Unger
Production: Ducha Lopes, Fabio Truci, Michelle Teixeira,
Natalia Menken, Ana Ananias and Renata Silva
A.I production: The Acid Times and Huanayra Alexandre