Building the most disruptive brand in LATAM from scratch
Brand system
For Nubank at Nubank Creative LabRole:
Creative lead, Copywriter
For two years I worked on Nubank's brand system, building the tone of voice, principles and guidelines of the brand from scratch.
Here are just a few examples of this extensive project, which we can discuss further anytime.
Here are just a few examples of this extensive project, which we can discuss further anytime.
Nubank CreativeLab:
Art directors: André Serante, Ariane Morganti, Duda Di Pietro, Paulo Assunção,
Copywriter: Arthur Lobão, Pedro Chammé
Creative director: Duda Di Pietro
Motion Designer: Everton Guilherme
Illustration: Cezar Berje
Photographer: Rodrigo Maltchique
Producer: Carla Morales
Brand Strategist: Bruno Chenque, Denis Paulo
Brand managers: Ana Beatriz, Mariana Neto, Luiza Ferraz
CMO: Camila Mazini
Founders and CEO: Cristina Junqueira, David Velez
Art directors: André Serante, Ariane Morganti, Duda Di Pietro, Paulo Assunção,
Copywriter: Arthur Lobão, Pedro Chammé
Creative director: Duda Di Pietro
Motion Designer: Everton Guilherme
Illustration: Cezar Berje
Photographer: Rodrigo Maltchique
Producer: Carla Morales
Brand Strategist: Bruno Chenque, Denis Paulo
Brand managers: Ana Beatriz, Mariana Neto, Luiza Ferraz
CMO: Camila Mazini
Founders and CEO: Cristina Junqueira, David Velez